Twitter announced on Wednesday it is launching a feature that allows users to follow topics the way they follow people, starting with sports and K-pop, as part of its to bring in and keep more users on the app.
The new “Topics” feature was expected to be available to Twitter users on Android and Apple devices or through web browsers by November 13. The “mute” option is available to avoid seeing the score of a match, for example.
“We are starting with topics that have the most volume on Twitter — and you’ll see us add in even more on a week to week basis,” Twitter told AFP.
Twitter earlier this year already made disclosure plans to provide users the option of following any of a small number of interests.
The launching of the feature was to be done internationally as the one-to-many messaging platform prioritises being and online venue for different conversations rather than a platform where one-way broadcasting to the masses is done.