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Instagram to start testing video to make it more like TikTok

Matthew John Alex by Matthew John Alex
July 5, 2021
in Tech News
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Instagram to start testing video to make it more like TikTok
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Instagram is about to start testing new video features in the next few months to make the social media platform compete more directly with TikTok and YouTube. Head of Instagram, Adam Mosseri disclosed the changes on Wednesday.

“We’re no longer a photo-sharing app,” Mosseri said in the video announcement. Video-sharing apps are expanding ok a larger scale, and Mosseri says Instagram aims “to lean into that trend.”

Instagram already started testing a new type of in-feed video recommendation, and Mosseri said more types of topic-based recommendations are on the way soon.

The testing will likely take between 6 and 12 months, according to Mosseri, and the company aims to stay transparent about that process along the way.

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Matthew John Alex

Matthew John Alex

I am the founder and CEO of Naijatech360 and Naijanews360, I am a computer scientist with passion and love for blogging (Mainly Tech). I love publishing and discussing new technological innovations with friends so I decided to tell the world too.

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