Apple has a thing with movies villain using its products in Movies despite the fact that Apple Inc. loves its devices such as the iPhone, and iPad being featured in movies. In an interview with the director and writer of Star Wars movie; Knives out and the last Jedi with Vanity Fairs on Tuesday, Rain Johnson, the director and writer of Star war movies mentioned above said;
“Apple, they let you use iPhones in movies, but — and this is very pivotal — if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera. Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Apple has been known to have strict control over its product in the entertainment industry and this has made media personalities realize that Apple Inc. only wants its products to be viewed with the best people in movies and according to MacRumors, Apple Inc. wants their devices to be seen
“in the best light, in a manner or context that reflects favourably on the Apple products and on Apple Inc.”
And according to Gadgets360 view on this, they said;
“An eighteen-year-old Wired piece talks about how the Kiefer Sutherland-starrer action series 24 always had Macs for the heroes, and Windows PCs for the villains. Of course, this isn’t a strictly Apple thing.
And that the Guardian pointed out that both Coca-Cola and Mercedes-Benz had no interest in being seen in the slums of Slumdog Millionaire. Filmmakers had to erase the Coke label in post-production, while Mercedes was happy to retain the parts where its cars were seen in an upscale, rich-people environment.”